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  Microsoft Dynamics™ CRM
  Microsoft Dynamics CRM

Microsoft Dynamics™ CRM supports a successful Customer Relationship Management (CRM) strategy through a set of robust modules organized by functional area: sales, marketing, and service. The application is designed to help your organization acquire and retain customers and reduce the time spent on administrative tasks. At its core, Microsoft Dynamics™ CRM enables you to perform and automate many common business tasks, including:

  • Easily access information about business records from one place.
  • Schedule activities, track them, and send e-mail.
  • Keep detailed notes and an activity history for each business record.
  • Generate reports.
  • Track sales-related activities and revenue.
  • Manage leads, opportunities, quotes, orders, and invoices.
  • Manage marketing lists of accounts, contacts, or leads that match a specific set of criteria.
  • Track advertising and marketing campaigns. For example, using advertisements and direct mail to increase market share, introduce new products, or retain customers.
  • Sort customer responses to your sales and marketing initiatives.
  • Track and manage service cases, customer contracts, and solutions to service issues in a knowledge base.
  • Manage service cases for your organization using Service Scheduling.

  Microsoft Dynamics™ CRM Modules
Microsoft Dynamics™ CRM is organized into the following major modules, each
of which shares a common database but provides different functionality:
  • Sales: Manages sales processes or similar processes that involve managing opportunities (such as recruiting, fundraising, or membership drives).
  • Marketing: Manages marketing or other mass communications processes.
  • Customer service: Manages service or other case-based or incidentbased processes. The customer service module includes a Service Scheduling component that allows service providing customers to schedule the most appropriate resources.
  Microsoft Dynamics™ CRM is a complete customer relationship management solution that provides all of the tools and capabilities needed to create and easily maintain a clear picture of customers from first contact through purchase and post-sales. With modules for sales, marketing, and customer service, Microsoft Dynamics™ CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process, enables closer relationships with customers, and helps your company achieve new levels of profitability.

The Microsoft Dynamics™ CRM - Professional user experience has been designed to be a natural extension of Microsoft Office and Outlook®, providing a familiar and intuitive work environment that fosters user adoption and productivity. Because the product is built on the scalable and secure .NET platform and leverages standard tools and technology, including Microsoft SQL ServerTM, Microsoft BizTalk® Server, and Microsoft Visual Studio®, Microsoft Dynamics™ CRM Professional allows you to take advantage of your existing IT investments and in-house expertise to minimize your total cost of ownership.
For more details please check the link http://www.microsoft.com/dynamics/crm/default.mspx.