Microsoft Dynamics™ 365

Dynamics 365 is a Combination of ERP and CRM

Dynamics 365 is a cloud-based and On-premises ERP and CRM enterprise system, for maximum flexibility and extensibility. Dynamics 365 isn’t an ERP or a CRM product, it’s both. Microsoft already has significant plays in ERP (Microsoft Dynamics NAV, Microsoft Dynamics AX), and CRM (Microsoft Dynamics CRM). Dynamics 365 is the next step in the evolution of a combined ERP and CRM product. Dynamics 365 will be a starting place for organizations. It is unlikely that it will fit your business perfectly from day one

Dynamics 365 - Editions

Dynamics 365, Enterprise Edition

The “Enterprise” version is a combination of Microsoft Dynamics AX and Microsoft Dynamics CRM, and will be the higher-powered of the two offerings. Microsoft recommends Dynamics 365, Enterprise Edition for companies with more than 250 employees. It has six modules:

1. Finance & Operations

Previously known as Microsoft Dynamics AX, the operations module contains all of the finance and operations functionality of Dynamics AX. (Which is a lot).

2. Sales

This is the core functionality of Dynamics CRM, with all of the lead management and sales process functionality you need as a salesperson.

3. Marketing

At launch, Microsoft announced a partnership with Adobe for the marketing portion of Dynamics 365; given their discontinuation of Microsoft Dynamics Marketing.

4. Customer Service

The Customer Service module integrates CRM functionality, new functionality, existing Parature functionality, and more Microsoft partnerships.

5. Project Service

For project-based businesses, the Project Service module allows for the estimation and scheduling of projects in Dynamics 365. Great for professional services organizations! This module was previously available as a Dynamics CRM extension.

6. Field Service

For businesses with field agents or workers, this extra module leverages the mobility of the Microsoft cloud and delivers extra features these organizations will find handy. This module was also previously available as a Dynamics CRM extension.

7. Talent

The HCM module of Dynamics AX will be developed on its own track and can be purchased seperately.

8. Retail

The Retail module of Dynamics AX will also be developed on its own track and can be purchased seperately.

Dynamics 365, Business Edition

The “Business” version of Dynamics 365 is the evolution of project Madeira, the cloud-based ERP/CRM. Microsoft recommends Dynamics 365, Business Edition for companies with somewhere between 10-250 employees. It has three modules:

1. Finance & Operations

The finance module is based on Microsoft Dynamics NAV. Some functionality has been removed, however – most notably manufacturing.

2. Sales

The sales module of Dynamics 365, Business Edition is based on Dynamics CRM and optimized for SMB customers.

3. Marketing

The Marketing module of Dynamics 365, Business edition is going to be released in Spring 2017.

Benefits of Dynamics 365

By combining Dynamics 365 CRM and ERP with Microsoft's productivity applications, users get a connected view of data intelligence on customer records, transactions, behaviors and preferences, along with information about orders, inventory and shipping, and in addition to predictive insight tools for decision-makers. The biggest benefit of Dynamics 365 is tight integration with other Microsoft business applications. For companies that rely heavily on Office 365 and Outlook, or that run operations on Azure, Dynamics 365 provides more beneficial integration with sister products than most CRM systems, which rely on third-party plug-ins. Microsoft is also growing its stable of third-party applications to pair with Dynamics 365 through the AppSource store. Additional Dynamics 365 benefits include a common UI throughout Microsoft's suite of business applications, enabling easier training and improved efficiency.


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